SEO is set of unique techniques that are applied together to help boost your website up the rankings and onto the coveted page one! With many years of online marketing the team at Givvons Creative has built up and impressive record of achieving top page success for companies throughout Chester. We've learned the dos and don'ts over the years and only use white hat techniques. These are techniques that search engines such as Google, Bing and Yahoo recommend. Certain companies adopt black hat techniques, not recommended by the leading search engines, that in the short term may propel you up the rankings, but you need to be aware, once Google and other search engines discover this you will be penalised and even expelled from their lists.
SEO begins with the core basics, your website needs to be in a well written code in an search engine friendly way. Correct techniques need to be applied for images, headlines, links, paragraph text, meta data, the list is endless (well nearly!) We then create a Google account for you and implement Google Analytics, allowing you to keep track of your websites performance. The search engines then need to be made aware of you website, with directory submissions and other various essential requirements.
Once everything is in place, we then begin looking at ways in which to ensure you start to climb through the listings, including blogs, news feeds, article submissions and email marketing.
In many cases there is no need or requirement for a top page listing in the national searches, yet the need to appear in your local area(s) is essential. Localised optimisation is a technique Givvons Creative applies to help get your website in the key areas you require. For example if you own a florist in Chester, there is no need for a national listing, but the need to appear in Chester and the surrounding areas is vital to improve your business growth (pardon the pun!) We can target as many areas as you need and the results are much faster than adopting a national SEO campaign.
Givvons Creative work with companies throughout Chester and the North West.
We were once again approached for the third consecutive year to digitalise the Global Partner Conference for Manchester United. After the continued success of last year’s event, we are pleased to announce our continuing partnership with Manchester United for a further year.Read full article