SEO Fundamentals Part 2 - Off-site SEO
We’ve gone through the ‘on-site SEO’ process in our previous article. Below we look at what you can do to help boost your website in the search engines using ‘off-site SEO’.
2. Article Submissions: Writing and submitting articles to relevant websites can help establish your authority and drive traffic to your site. Here's how we approach it:
- Quality content: Write well-researched, informative, and valuable articles related to your industry or niche. Avoid overly promotional content
- Guest blogging: Identify reputable blogs or websites that accept guest contributions. Reach out to them with your article ideas and see if they're interested in publishing your content
- Author bio and backlinks: In your author bio, provide a brief description of yourself and your business, along with a link back to your website. This can help drive traffic and build backlinks
3. Building backlinks: Backlinks, also known as inbound links, are links from other websites that point to your site. Building high quality backlinks can significantly improve your website's authority and search engine rankings:
- Quality over quantity: We focus on acquiring backlinks from authoritative and relevant websites within your industry. A few high-quality backlinks can have more impact than many low quality ones
- Natural link building: Avoid spammy practices like buying backlinks or participating in link farms. Instead, aim for natural backlinks earned through valuable content and relationships. Google can spot spammy backlinks which in turn, can be harmful in the long run
- Outreach: Reach out to other website owners, bloggers, and influencers in your industry. Propose collaborations, share your content, and offer to contribute guest posts
- Social media: Share your content on social media platforms. While social media links are 'nofollow' and don't directly impact SEO, they can attract attention and potentially lead to natural backlinks
You must remember that SEO is an ongoing process. It takes time to see significant results, so be patient and consistent with your efforts. Regularly monitor your website's performance using tools like Google Analytics and Google Search Console to track your progress and make necessary adjustments. The above are tips on how to improve your on-site SEO, but it is always advisable to use an SEO professional. For more information, please visit: https://malocreativemedia.co.uk/seo
To view ‘SEO Fundamentals Part 1 - On-site SEO’ please click here
